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Bright Lights, Big City…

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Max Cohen found a creative way to pass his work hours by photographing the New York City scenes out his car window. And now the filmmaker-entrepreneur has opened a space for other artists to display their talents — and for bikers to strike a deal on designer wheels.


Cohen’s new 2,000-square-foot store, the North Brooklyn Collective, had a soft opening earlier this summer and will host its grand opening party in September, with trendy fixed-gear Bicycles, intricately decorated skateboards, vintage clothes, handmade surfboards and whatever else artisans bring in the door.
The shop on Knickerbocker Avenue has already achieved success with its bike selection, quickly selling its first batch of Bicycles, he said. The two-wheelers, which are made in Venice Beach by Cohen’s friends, are affordably priced (at around $400) compared to similar designer bikes because he buys them straight from the company, he said.
“These guys started their bike company in their dorm room,” Cohen said. “There’s a huge fixed gear community and the company had primarily been online and needed a dealer.”

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